Career: Advertising and Marketing
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Type of job |
Job specification |
Suggested AIBS Online Courses |
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Marketing
Executive |
• liaising and building relationships
with a range of stakeholders, eg customers, suppliers, colleagues;
• developing advertising opportunities, which can involve placing adverts
in national, regional and specialist publications, or on the radio
(depending on the organisation and the campaign);
• maintaining and building contacts with the media;
• writing and distributing press releases;
• preparing photo shoots;
• managing the production of marketing materials, including leaflets,
posters and flyers - this can involve writing and proofreading copy, and
liaising with designers and printers;
• arranging for the effective distribution of marketing materials;
• maintaining and updating mailing databases;
• organising and attending events and exhibitions;
• securing sponsorship to assist with the publicity and funding of
marketing projects;
• carrying out market research and customer surveys to assess demand,
brand positioning and awareness;
• evaluating marketing campaigns;
• monitoring competitor activity;
• analysing pricing positions;
• contributing to long-term marketing plans and strategies;
• managing budgets;
• supporting the marketing manager, and other colleagues
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| Sales Promotion Account Executive |
• reporting to the account
manager;
• briefing other agency staff, such as creative teams and production
departments;
• liaising with clients, other agency staff and external suppliers of
goods and services;
• researching ideas, clients and markets;
• attending meetings and sharing ideas at brainstorming sessions,
reporting back details of discussions;
• monitoring the progress of work and producing status reports;
• writing and proof-reading copy;
• costing supplies and projects;
• compiling budgets;
• preparing and checking invoices and bills;
• maintaining information on projects and clients;
• assisting in the preparation of presentations to clients;
• carrying out a variety of administrative tasks.
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| Advertising Account Manager |
• managing a portfolio of accounts,
usually the agency's largest accounts, for major high-profile clients and
top business leaders;
• dealing with all aspects of a campaign;
• using an existing network of industry contacts to generate revenue;
• leading and training other members of the account team;
• managing the work of account executives;
• leading project management activity;
• ensuring necessary actions are undertaken by the account team;
• building a 'territory';
• achieving sales targets;
• delivering sales presentations to high-level executives;
• attending client meetings;
• maintaining and expanding relationships with existing clients;
• completing administrative work, as required. |
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