Marketing Research AIBS Online

Sitemap

Marketing Research

This course focuses of research in the marketing context. Suitable for all marketing professionals and sales managers the course addresses the following concepts:

Marketing, Advertising, and Promotion • What is Marketing? • Advertising • Sales Promotions • Market Research	Types of Marketing Research • Market Research • Qualitative and Quantitative Research • Sampling • Uses of Market Research • Conducting Market Research • Sales Forecasting
Primary Research • What Is Primary Research And How Do I Get Started? • Types of Primary Research • Interviewing • Surveying • Creating Good Interview and Survey Questions • Observing • Analysis	Secondary Research • The Need for Secondary Research • Sources for Secondary Research • Strategies • Critical Evaluation of Secondary Research • Popular, Scholarly, And Trade Communication
On-Line Research • Search Terms and Criteria • Saving Results and Bookmarking • General and Special Purpose Subject Indexes • Mailing Lists • Electronic Journals

Description The American International Business School’s Professional Development courses are designed to provide the skills required for maintaining or enhancing a specific business career path, or to develop skills necessary for a career change. The courses offered reflect the diverse nature of skills required in business today – and are focused on career development. From marketing to accountancy, personnel management to sales, there is a wide range of courses available, whether you are starting out in the business world, or looking for extra qualifications to gain a promotion. All the courses have been designed by experts in their particular field, and will give you “real world” skills and knowledge that you can instantly apply to your career. AIBS provides organizations and individuals with intensively focused training courses to improve performance, increase productivity, decrease costs, and get bottom-line results. When you study with AIBS, you enjoy all the benefits of our flexible On-line learning. Not only can you learn anywhere you like, you also have the freedom to study when it suits you: so for example, if you have family or work commitments, studying in the evening may work best for you. What's more, you'll have access to the AIBS online Student Community, where you can interact with other students or browse our resource library.

Entry requirements

Open to all

Structure
Each course consists of 5 study units which are designed to contain a minimum of 3 ½ hours of content each and to be taken once a week resulting in approximately 18 “in the electronic classroom” hours. This schedule may be accelerated if you achieve specified academic standards and the course tutor gives permission. You only progress from one lesson to the next when you’ve completed the previous one. It’s a tried-and-tested learning method that means you’ll always be confident about what you learn.

Assessment
Each study unit is assessed on-line and if the course is taken for university level credit AIBS Online requires students to complete a final comprehensive written examination, which is conducted externally.

Study Mode
How will I learn?

© AIBS Online 2006

Accessibility